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10 Tips on How to Create an Effective Press Release

A press release is an effective tool for creating publicity by offering information to the media. Publicity is a marketing tool that is cost effective and it is a useful strategy for marketing. When written in the right way, a press release can raise your sales dramatically, tell others about your company and give a [...]

Posted on 11/01/11 No Comments Read more

Social Media Tips For Newbies

Social Media can be highly beneficial and tricky at the same time. As a beginner, it could be a daunting task for individuals and businesses to make the most of it. The newbies need to go through a learning curve trying to find out what works and what doesn’t. You must remember that a social [...]

Posted on 11/01/11 No Comments Read more

Customer Service Even More Important in the Social Media Age

When I look back to elementary school and even beyond that, one thing that still holds true is, relationships matter. How you treat people and how you leave them feeling is something they will never forget. Treat them well they will remember you fondly, treat them bad and they will be sure to tell everyone [...]

Posted on 07/22/11 No Comments Read more

4 Ways to Deal with Negative Publicity

1)       Create a System to Deal with Negative publicity before it happens It’s always important to prepare for the worst case scenario, especially when your brand reputation could be at stake.  Even for companies who outsource their media relations to a separate PR firm, it’s critical to create and maintain an emergency communications procedure that [...]

Posted on 07/10/11 No Comments Read more